How it started
One book built my first business.
LinkedIn built my second.
I started by writing more than 350 articles to bring people into my struggling project-management coaching business.
They barely moved it.
Then I turned some of that knowledge into a strategy book. It became an Amazon bestseller and changed who was chasing whom.
That book built my first business.
Coaching clients began coming to me ready to buy. It gave me the confidence to create my own courses, write more books, and build a business around what I knew.
Years later, I started sharing my ideas consistently on LinkedIn.
People began asking if I could help them write a book. Soon, they wanted help building their LinkedIn presence, writing articles and newsletters, creating websites, and turning their experience into a solo business.
That LinkedIn presence built my second business: Authority Shift.
Today, across my own work and the work I do with leaders around the world, I have:
- Written or helped bring 31+ books to life
- Published more than 650 articles
- Created over 4,000 LinkedIn posts
- Helped founders, CXOs, consultants, coaches, and senior professionals become known for what they know
One book showed me how expertise can build a business.
LinkedIn showed me how consistently sharing that expertise can build another.
Every Saturday, I share one useful lesson from that work so you do not have to spend years finding it for yourself.
The body of work
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31+ books Written, coached & published
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650+ articles Ideas explored in depth
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4,000+ LinkedIn posts Daily thinking in public
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Courses, newsletters, websites And expert-led offers